Follow your presence in AI answers, inspect the sources,
and see how the picture changes over time.
Actual sample · 15 received answers from 5 questions across 3 engines. Partial scan.
An example of how your brand could appear across AI engines.
In this example, competitors appear in comparison answers where Northstar is missing.
An interactive product example. All brands, answers and metrics shown here are illustrative.
AI visibility is more than a score. See the answers and sources behind it.
Actual sample · 15 received answers from 5 questions across 3 engines. Partial scan.
Understand when AI names your brand and when it links to your website. Track both without confusing one for the other.
See where your brand appears, which alternatives get named, and which sources [1] are cited.
Brand mentionWebsite citationCompare your presence with other brands across the same questions. Find the topics where you’re part of the conversation—and where you’re absent.
4 linked answers
11 without a link
15 Sep 2026 · Partial scan. Results describe this example, not your brand.
Inspect captured responses and the pages they cite, where citations are provided. Turn gaps in your visibility into a focused content to-do list.
A mention means the answer names your brand. A citation means it links to your website. Look at both to understand your presence.
Track a relevant set of questions and compare like for like. Engine, wording and timing can all change what comes back.
Review captured responses and the sources they provide before deciding what to improve. Scores support the investigation; they don’t replace it.
Start with your website. No credit card required.